Hello!

I’m Alison Heidbreder, the founder and video editor of Ideali. I help uplift women by providing a place for them to find an editor with a feminine perspective. Video editing is a predominantly male field, so I know the struggles of finding an editor that gets the feminine aesthetic.

Originally starting in photography, my business grew to include film and video. I know the struggles that come with managing content creation while owning a business, and the editing process is one of the most time consuming parts. I can give you back this valuable time so you can focus on what you do best.

I learned the art of storytelling from ACE film editor, Sven Pape, and I have years of experience working with clients with millions of subscribers/followers. So, I have knowledge of what keeps a video engaging and retains viewers so your channel can grow.

“I made Ideali for the girls. When I realized all of my long term clients were women, I knew it wasn’t a coincidence. Looking for an editor with a feminine perspective can be tough when the industry is predominantly male, so I wanted to give women the confidence that they can easily find what they need with Ideali.”